Small Business Marketing Strategy: Target the up-and-coming search engines

While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!

Some of the new up-and-comers include:

  • Powerset ( A "natural language" search engine

  • Hakia ( A "meaning-based" search engine

  • Wikia ( A "community-based" search engine

  • ChaCha ( A "social networking-based" search engine

  • Snap ( A search engine that offers visual previews

  • It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out!

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