Power Up Your PPC With Targeted Landing Pages

Pay-per-click advertising can be frustrating, especially when you're just starting out. IMC Insider reader Winston wanted to know if we have any advice. Yes, we do... AND you can use this same advice to vastly improve the conversion rate on your holiday-season PPC campaigns.

Here's Winston's question...

Hi Derek,

I bought your Insider Secrets course last year and have applied the strategies to my website. I managed to get 3 sales in the third week and was overjoyed. But after that everything seemed to come to a stop. I was using the same keywords in my pay per click and was still getting visitors, but no sign-ups or sales.

It got me so fed up because I was paying for clicks and no sales, that I just forgot about my website and lost heart. Now I've got the drive back to try once again.I'm puzzled as to which key phrases I should go with. Do I choose the ones which have maybe 4, 5 or 6 visitors a day, but only about the same number of competing web pages.

Or do I go for the key phrases which have a high number of visitors per day, say 22 or 24, but they also have a much higher number of competing pages.Please can you help me with these questions before I get it back online?I really want to continue to make money but it's proving kind of hard for me.

Many thanks Winston

Hi Winston;

You can increase your chances of converting click-throughs to sales by using a special "landing page" for each ad campaign.As you've discovered, click-throughs are not the true measure of effectiveness. What you want is PPC ads that convert into sales. And that means that for each ad you have to look at:

your keyword

The wording of your ad the copy on your landing page the ease of use of your checkout process All of those elements have to work together to make a sale.You're getting click-throughs, so that means that some of your ads are working. Good start!But when people click through from those ads, what do they see?

Are they landing on a page that specifically addresses what was said in the ad?

For instance, if your ad says "Teach your parrot to stop biting," but it links to your homepage where you sell everything from dog leashes to ferret cages, you're not giving visitors what they came for.For the ad group that deals with the biting parrot, you should create a specific landing page that deals with that subject only and includes the same keywords as your ads.

Each landing page can have only one objective: e.g., buy OR opt in... not both. Then have at least one big, obvious call-to-action button.Test the landing page -- change one element at a time to see which version converts better, then keep the winner, and test another element.To convert sales, make it as easy as possible to buy!

Make sure visitors can go directly to your shopping cart from the landing page.

Get some friends to try out your purchasing process and see if it's easy enough. After all that work, you don't want people giving up and abandoning their shopping carts out of frustration.As for your keywords, more-specific keyword phrases -- including those with three or four words -- will probably work better, even if they don't get as many searches.

"Stop pet parrot biting" will get far better-targeted click-throughs than "pet parrots." You know exactly what the people using those longer search terms are looking for... which means you can write ads and landing pages that respond directly to that need.

And because the longer keyword phrases have less competition, you can get a better position on the page for less money... and a better chance that people will click through.But don't forget -- keywords that convert are what you REALLY want.

And you'll only find those by testing and tracking.If you go to Step 11 in your Insider Secrets course, you'll find a lot of lessons on how to test and track. It's absolutely crucial to do this and keep it up, because as you've observed, things change quickly.There's also a terrific free tool from Google that we recommend.

It's called Google Analytics. When you use it along with Google AdWords, you can get a real in-depth look at what people are doing on your site.Your PPC ads can't make sales all by themselves. But give them the solid backup of a targeted landing page and a no-brainer buying process and you'll turn click-throughs into conversions.

ABOUT THE AUTHOR: Internet marketing expert Derek Gehl specializes in teaching real people how to successfully start, build, and grow their own profitable online businesses on small budgets. To get instant access to the step-by-step strategies, tools, and resources he's used to grow just $25 into over $60 Million in online sales, visit: Marketingtips




The best-selling items on eBay...why YOU shouldn't sell them


The best-selling items on eBay… And why YOU shouldn’t sell them

Looking for best-selling items on eBay so you can cash in on their popularity? Well stop shooting yourself in the foot!

The trouble with jumping on the eBay best-selling items bandwagon is that tons of other people have the same idea. These markets are already saturated - making it very difficult to turn a profit.

DVDs and consumer electronics, for example, are two totally saturated markets on eBay. You can still enter these markets, and you may even be able to sell lots of these products. But to earn a decent full-time or even part-time income, you’d need to find a supplier who can sell you items at rock-bottom prices!

That’s because you’ll be competing with PowerSellers - seasoned eBay merchants who have built up a big customer base, earned a good reputation, and established long-term relationships with suppliers. Not only that, but because they sell so much product, they can afford to sell at lower prices.

So how do you avoid falling into the "hot products" trap?

Instead of duking it out with the heavyweights for best-selling eBay items, start focusing on your own areas of expertise, then find products that relate to them. For example, if you already know a lot about baseball cards and have collected them in the past, think about collecting cards relating to other sports.

Even though you may not know as much about those other subjects, you DO know a lot about what collecting the cards means to people, how to source cards, how to build collections, and so on. So your learning curve will be much easier than if you jump into a completely new category.
Here’s how you find profitable products related to your interest areas:

Start by identifying your top five areas of interest. Keep in mind that the more you know about these areas, the easier it will be to share your enthusiasm and establish credibility - which will help you sell more items for a higher price. (And who doesn’t want that?)

Cut back your list to the three areas you know the most about to narrow your focus and cut back on your research time.

Brainstorm a list of 5 to 10 related products for each area.

The more specific you can be about your product, the easier your research will be. If your top category is soccer, for example, your list might include "Nike soccer cleats," "goalie gloves," "size 5 soccer balls," or "referee whistles."

Once you’ve built a list of specific products related to your interest areas, you can use them as a jumping-off point for further research using advanced eBay research tools.

(The absolute BEST third-party eBay tool we use here at IMC is Terapeak. Our team of Advanced eBay Mentors use it to help clients find crucial information like product demand compared to the amount and type of competition, as well as the average selling price and the sell-through rate for similar items.)

That’s all there is to it! Instead of wasting valuable hours searching for "best-selling" items on eBay in markets you can’t possibly compete in, find a niche you know something about and lay the groundwork for your own highly profitable eBay business.

Like to know all about Ebay selling? Please check out our eBay course


"Discover the Exact Step-by-Step System
You Can Use To Start And Grow
Your Own Profitable Internet Business...

... You Don't Need Business Experience,
Technical Skills, Or Even A Website!"

Product Review:

"The Insider Secrets to Selling on eBay" -- VERSION 2008

By Derek Gehl and The Internet Marketing Center

If you'd like to start a business on the Internet, and potentially earn THOUSANDS of dollars each MONTH -- even BEFORE you have a website -- you'll want to read this article very carefully...

I recently read the newly revised and updated version of Derek Gehl's "The Insider Secrets To Selling On eBay," and I've got to tell you, it's a must-have for ANYONE wanting to start earning money online!

It doesn't matter if you have NO business experience and NO technical skills...
... Derek and his team of elite eBay mentors will show you the EXACT steps you need to follow to start a SERIOUS eBay business.

Derek worked with his team for MONTHS to research, develop, test, and perfect these latest strategies, which even most eBay PowerSellers don't know about, and because they're "hot off the press," you KNOW they won't be available anywhere else on the Internet!

In "Insider Secrets to Selling on eBay," you'll discover:

  • How to identify the hottest markets on eBay and guarantee auction success!

  • Where to find the products that offer the greatest profit potential!

  • How to write “bidder magnet” listings that explode your final selling price!
  • What you can do to automate your business — so you have more time to grow it!
  • Ways to drive swarms of traffic to your auctions with top-secret promotion strategies!
  • Advanced techniques tested and proven to grow your business further!
  • The LATEST changes to eBay's rules, and how to take advantage of them to beat your fiercest competition.
  • And MUCH more...
And Derek helps you out even MORE... throwing in Free regular updates to the system, constantly updating you on the latest changes at eBay, and how you can take advantage of the changes to beat even your biggest competitors

PLUS... he's giving away FOUR super bonuses, including 7 revealing interviews with TOP eBay experts, additional examples, and resources!

As far as I'm concerned, the new 2008 edition of "Insider Secrets to Selling on eBay" is a perfect 10, and I recommend you take a look at it right away.

And Derek's currently making trial copies available, so you can try out the profitable strategies for 30 days-- and prove to yourself that they realy do work-- WITHOUT risk!

To find out how, click here now...

ABOUT THE AUTHOR: Internet marketing expert Derek Gehl specializes in teaching real people how to successfully start, build, and grow their own profitable online businesses on small budgets. To get instant access to the step-by-step strategies, tools, and resources he's used to grow just $25 into over $60 Million in online sales, visit: Marketingtips



Introduction: Internet Marketing Business Ideas & Resources


By: Dorothy Adkins,

This page is "Very Important To Me." Because I know that most if not all my visitors are just like me. They just love to find Free stuff on the Internet such as Free tips on Internet Marketing Strategies or Search Engine Marketing. Internet Business Tips on how they to can Start Internet Business to Make Money Online.

So I will be updating this page on a regular Basics and you may want to subscribe to the feed at the bottom of the page.

Or you can contact me with your name an e-mail address just put opt-in in the subject line an I will try to keep you updated. I will be updating an posting links to Free Internet Marketing Tools and about once a month Internet Marketing Business Ideas & Resources will have access to Free videos that you can watch with Free Tips on how you can work at home and start an build a highly successful business to Make money online.

The Free video Marketing Tips will be Tips from a World Famous Marketing Expert "Derek Gehl" and he knows what he's talking about. I never miss watching one of his free videos an always come away from there with a good Business Idea, or another way to make more money online or another Free Tool and some of the best Free Tips on Selling on eBay.

My visitors are very important to me and some of them are newbies or beginners so if you have any Free Tips Please leave a comment and let us know. I'm sure my visitors would very much appreciate it. and I would too!

Free "Recession-Busting" Video

Coming December 29 Be sure To
Sign Up for the Free Marketing tips news
Letter to recieve your instructions to
Watch this Block Buster for Free!
Go Now To Watch: Free "Recession-Busting" Video

Free Videos Millionaire Protege

Free find broken links

Free marketing strategy



Best Ways To Make Money Online and Attain Financial Freedom


The 3 Fastest Ways to Make Money Online

It takes time and planning to build and grow your own money-making business on the Internet.
But if you want to make money online in a hurry, there are ways you can start padding your wallet quickly — and you don’t even need a product of your own to sell.

You can make money online by…

Selling and shipping products while someone else does all the work.In the Internet world, this is known as drop shipping.And it’s a great way to sell physical products without having to stock, ship, or fulfill orders. Instead, you hire a drop-shipping company to do that for you,so you can concentrate on marketing your website.

The downside is that you have to pay a percentage of your profits to the drop-shipping company.But if you have your heart set on selling a physical product, or don’t have the time or money to develop your own,this is a good option.

Recommending products.

When you become an affiliate for someone else’s company, you can start earning commissions very quickly just for referring visitors to their website. Again, there’s no need to stock products or fulfill orders.

You will have to be prepared to do some pretty hefty promoting if you want to create a money-making business primarily as an affiliate.But it’s definitely the fastest way to start earning an Internet income.

Getting the right to sell other people’s products.

A third way to make money online in record time without developing your own product is to buy the reprint or resell rights to someone else’s product.

When you purchase the rights to an established product, you get (depending on the kind of rights you purchase) permission to sell someone else’s product for them and keep a percentage of the sale.Or the right to buy someone’s product outright and resell it, keeping the entire proceeds of the sale. And in the best-case scenario, you can even purchase the right to sell the purchasing rights to other people!

You can find out how to get the rights for products like eBooks by approaching authors directly, or using a search engine to find out which rights would be best for you.This can be a very profitable way to make money online, but it does require an up-front investment.

These are all great ways to start your own money-making business on the Net… and you can even mix and match them to create an even bigger Internet income.

Just keep in mind there are other Internet profit models that will allow you to keep even more of your profits if you’re willing to put in the time and effort.

Try out BeBiz - our easy website builder that guides you through each step of building a profitable website.

Written By: Jenn Blanchard



How Can I Make Money or Build a Business Online

By: Dorothy Adkins

Have you ever wished that you could make just a little extra Money?

I'm sure you have! in these trying times everyone I know is trying to Make Money. some want to make just a little extra Money an some wan't to build a home based business so they can be free to spend more time with there family.

And the internet is the Best way to accomplish this. I am sure you know there are millions of people making Money on the internet day an night, some are doing surveys for just a few hours a day to pick up a little extra money.

Some are putting up little mini web sites to make money an some are building home based businesses online. there are millions of ways to make money online.

You say that's Great! but I just don't know where to start or I just don't have any Idea of how to do it. well I got good news it does not matter who you are or where you come from you can make Money on the internet or build a home based business to make money online.

I can't tell you where to start all I can do is to point you in the right direction. over to the right of this page under products is a list of programs. I believe these programs to be some of the best on the internet to help you make money online or to build a highly successful business online.

The first one on the list is site build it when you go there I suggest you book mark it dew to the fact that it is a very large web site an you may want to keep going back to it. when you get there if you click on the site map you will find the Free Master Courses. it's a Great site for anyone to keep revisiting. to build a highly successful business online

All the programs on the list are Great to help you make money online you just have to pick an choose the one that's right for you. If you are a beginner I recommend you start with one of the top three on the list. the second one on the list can teach you how to build a business online. The Insider Secrets to Marketing your Business on the Internet can teach you step by step how to build your online Business and to start making money online. I recommend that you take a look at the Insider Secrets Course.

If you are a beginner or a Pro looking for more ways to Make more Money Online the Insider Secrets to Marketing your Business on the Internet could be just what your looking for.

Click Here Now: To get The Insider Secrets Course

The third one on the list is Be-Biz your niche business builder this is an amazing all in one tool to help you find your niche. build your web site, research your market,write your sales copy, find your products, generate traffic, and so much more it is designed to have your web site up and making money online in as short amount of time as possible.